Why content marketing is on the way out: a Contrarian's guide to modern business

Let me tell you a story.

Yesterday, I spoke with another small business owner. His blog had 500+ articles. His social media never slept. His content machine was firing on all cylinders.

But his sales? Crickets.

The Brutal Truth

Content marketing as we know it is on the way out.

Why?

• AI floods the internet with generic articles
• Everyone sounds the same
• Too much “expert” content leads to reader fatigue
• Content volume doesn’t equal business growth

The old formula (create content → win followers → win clients) is broken.

The Solution

But some businesses are winning big. Their secret?

Strategic engagement.

They’ve stopped shouting into the wild. Instead, they’re having real conversations. Building real relationships. Making real sales.

Think of it this way:

• Content marketing is like throwing flyers from a rooftop.

• Strategic engagement is like having coffee with a prospect.

Which would you choose?

The Takeaway

Stop running on the content treadmill. Start having meaningful conversations.

It’s a noisy world, driven by AI. But genuine human connection remains your competitive edge.

Be strategic: leverage AI where it makes sense, but keep your human touch where it matters most.

Tomorrow’s winners won’t have the biggest content library.

They’ll master one thing: knowing exactly when, and how—to connect.

Your move.